Review – Avon Ideal Flawless Foundation, Ivory

Avon Ideal Flawless Cream to Powder Foundation, £12

It’s been a looooooooong time since I wrote a product review but I’ve recently bought a whole heap of new beauty products so I’ll try my best to get through a few reviews, though I do often break my blog-promises (sorry!).

I’m not really sure what possessed me to try out a new foundation because I’m actually perfectly happy with what I already have but I found myself ordering it because it was pretty cheap and had some great reviews. I’m not usually an Avon customer but I fancied trying something completely different so I threw caution to the wind and here I am now!

The product I’m reviewing is Avon’s Ideal Flawless Foundation in the Ivory shade. I was a bit worried about the colour as many reviews say that the colours come up quite dark and I have to say I agree. I wouldn’t call this shade ivory at all, more like orange (it’s much darker than the picture shows). Much like I wouldn’t call this a medium to full coverage foundation, more of a barely there finish – which is how I got away with wearing orange foundation all day! I’ve tried to take photos of me wearing it but it just looks like my naked skin, all of my pores are visible, the unevenness of my skin tone punches you in the face and the dark circles under my eyes are enhanced by the dark, dull colour of the foundation (see below image).

My pore-filled face with this foundation on

It has a strange consistency when it goes on; I found the whole cream-to-powder thing really means it glides on but then feels like it’s drying your face out as it dries. It also doesn’t absorb any oil; by 2pm I had a full-on oil slick for a nose which, I must say, isn’t my favourite look. 

Even the packaging failed to excite me; the box is a cheap plastic black thing and the sponge is totally the wrong shape for trying to apply foundation to a whole face, it’s more of a powder your nose sponge. I really wanted to like this product but it just does nothing for me. If you have great skin and just like to wear make-up then it might work well but if you have imperfections like I do, it actually enhances them rather than concealing them. This is not the one for me; sorry Avon.